Virtual and Augmented Reality Marketing Trends in 2023

When it comes to digital marketing, technologies and the way we serve advertisements are constantly evolving. One of the latest technologies that we saw emerge in 2022 is the use of virtual and augmented reality. According to different market studies, Virtual Reality is projected to grow exponentially in the five years to come. With the power of the metaverse, there is untapped potential in this new way of reaching customers. The digital world is ever-changing, but what can we expect to see in terms of marketing? Keep reading to learn what we expect to see with virtual and augmented reality marketing trends in 2023. 

• AR and VR marketing campaigns are now common in virtual shopping, product reviews, and virtual retail walkthroughs. They are making it possible for companies to produce immersive and better consumer experiences than the usual video-based campaigns. Customers can take a virtual tour of your store before even leaving their homes, making them more likely to convert into a sale. The use of AR & VR brings the customers further down the funnel. 

• Try it on before you buy! Some companies are using VR and AR to allow customers to virtually try on clothes, shoes, and even see what furniture could look like in their own homes. AR is also playing a big role in changing the way we shop online. By bringing products to life virtually, AR allows customers to get a better sense of what they’re buying without having to see or touch the item physically. 

• As well as being used for shopping, AR can also be used as a customer service tool. For example, Sephora has already rolled out AR- allowing customers to try on makeup before they buy it. This not only helps customers to make more informed choices but also reduces the number of returns.

• Younger people are looking for fresh ways to engage with stores and brands, and AR might just be the new way to reach them. The technology helps retailers attract customers to stores and communicate with them. Additionally, AR-powered solutions help to extend a brand’s reach and may be instrumental in building brand identities associated with the latest trends, top-notch technology, quality, and care.

At LTD Connect, our team of digital marketing specialists is constantly staying up to date on the latest trends and forms of digital advertising. If you want a team of professionals to help you grow your business- contact us today to learn more about how we can help you achieve your goals. Whether that be to increase sales, brand awareness, generate leads or even find the right candidate for a position you’re hiring. Contact us today for a free consultation.