The Basics of Marketing to Gen Z
It’s important that your brand is marketing to the new generation of consumers: Gen Z. For starters, Pew Research Center defines Gen Z as anyone born in or after the year 1997. This generation is media-savvy, largely due to the fact that they grew up using the internet. Let’s dive into some basics of how to market to Gen Z.
Your trustworthiness must be evident.
Many Gen Z consumers make purchasing decisions based on trust. They care about your values and want to trust your company as a whole. Just selling good products/services is not enough to win the majority of Gen Z over.
Partner with influencers.
Social media is so popular among Gen Z consumers and they trust recommendations from influencers. We think it’s a good idea for you to develop an influencer marketing strategy so you can connect with Gen Zers where they spend time. You don’t have to partner with Charli D’Amelio (one of the most followed influencers on TikTok) in order to have success – try partnering with local influencers that share a natural affinity for your products or services.
Make them laugh!
This generation grew up with meme culture, so they have a sense of humor and want your brand to have one too. Use social media to your advantage and have fun with it. Just be mindful that the internet moves fast, so if you’re going to hop on a trend – do it quickly!
Video content is king.
Video content resonates with Gen Z for a number of reasons, including the fact that it’s engaging and can be consumed quickly on the go. TikTok has been a game changer and many of the other platforms have leaned into vertical video as well. It’s important now more than ever that brands bring video into their overarching marketing strategy.
Be on the right platforms.
At LTD Connect, we preach the importance of meeting your customers with the right message on the right device at the right time. Platforms gain and lose popularity quickly with Gen Zers, but as of July 2022 YouTube, TikTok, and Instagram were used the most frequently used (Statista). None of these strategies will work if Gen Z isn’t actually seeing your content so keep in mind how important the platforms you’re present on is.
Are you marketing to Gen Z? We recommend taking the time to understand Gen Z as a whole if you want to reach them as your target audience. Feel free to reach out to us with any questions!