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SEO vs. SEM

Chances are you’ve heard of SEO and SEM and know they’re important, but what exactly are they? How are they different? 

SEO stands for Search Engine Optimization, which is the process of improving where you rank organically among search engines and their results. SEO also measures the quality and quantity of website traffic. Major search engines use ‘bots’ to crawl website pages and rank those with the most relevant information higher organically. 

Ensuring that you are keeping the most relevant and up-to-date information on your site is the easiest and most effective way to improve your organic ranking. Writing blog content, updating your inventory, and removing outdated or discontinued content are some ways to easily stay on top of your business’ SEO. If you don’t have the time or ability to do this on a regular basis, that’s what we’re here for! 

SEM stands for Search Engine Marketing, which are the paid search results used to increase visibility. On most used search engines, the paid results are the first ones displayed. SEM uses a custom list of keywords, so when a user searches for them, your paid result comes up. 

SEM is most commonly used to increase brand awareness, website traffic, and conversions. Some benefits of using SEM include top of mind awareness, immediate results, consistent traffic and more qualified leads. 

In conclusion, both SEO and SEM are very important, and should be a part of your marketing mix. We customize our services to whatever may be best for your business. Get in touch with us today about how our SEO/SEM Packages could benefit your business! 

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