Facebook Marketing Tips for 2023

Facebook remains the most used online social network worldwide, with about 2.96 billion monthly active users (Statista). One of the best ways for a business to reach customers is where they already spend time, and Facebook is an awesome tool for that. Let’s discuss a few ways to improve your business’s Facebook marketing strategy in 2023:


1. Include Call to Actions

With no call to action, you’re not asking customers to do anything. If you want more engagement on your posts, ask questions and let customers know you want to hear from them. The more people who engage with your content, the better it performs in the Facebook algorithm. When running ads, you should always include a CTA button to encourage customers to take action.


2. Create Shoppable Posts

If your business does e-commerce, you should absolutely be making your Facebook posts shoppable. Allowing customers to purchase your products or services directly on Facebook allows for a streamlined shopping experience. Shoppable Facebook posts also shorten the sales funnel and convert customers right when they’re inspired to make a purchase.


3. Post Video Content

The rise of TikTok has shaken up all social media platforms and made them promote more video content. Now more than ever, Facebook’s algorithms are showing users videos over other types of content. Videos help grab and keep a viewer’s attention, humanize your brand, and much more.


4. Be Authentic

Facebook says to “focus on posting accurate, authentic content.” You’ll need to understand your target audience and the type of content they want to see in order to market yourself on Facebook. Make sure your posts aren’t clickbaity, spammy, or misleading in any way. Your customers want to see the real YOU!


5. Advertise

Putting money behind your Facebook marketing campaigns will ultimately increase your chance of conversions. Advertising on Facebook also allows you to target customers based on their interests, demographics, and more, so you can reach people who are likely to be interested in what you’re selling.


These are just a few ways to give your Facebook marketing strategy an upgrade in 2023. If you’d like an extra hand, contact us and see how we can take your Facebook marketing to the next level!

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