Benefits of Planning and Scheduling Social Media Content
There never seems to be enough time in the day to mark everything off of our to-do lists. Remembering to post on social media should not be another thing on yours! There are many resources available in the digital world to help make maintaining a consistent, valuable social media presence with minimal stress a reality.
There are several benefits to planning and scheduling your social media content. Among those is time management. By making time before a new month or quarter begins to plan your content, you’re freeing yourself up for the weeks to come. Social media can become ‘out of sight, out of mind’ ordeal. This won’t be a problem if you’ve already planned what your month will look like! By planning ahead, you also allow yourself to look forward and prepare for what the month in front of you may bring. What holidays or anniversaries are happening this month? What promotions are you planning on running? Answering all of these questions allows for you to get ahead of things while also getting your content prepared.
While this may seem like a large undertaking at first, this is where social media content planning resources can become increasingly valuable. Platforms such as Hootsuite, Buffer, HeyOrca, and many others allow you to visualize your month in one space and look at where you want to place your content.
Another benefit to planning and scheduling social media is that it allows you to modify and adjust your content. If you’re only thinking one or a few days ahead, you never have your feet under you long enough to make any headway. By allowing yourself the space to plan content in advance and not worry about having to physically post it, you give yourself the ability to see what’s working for you and what’s not. Look at your engagement rates from week to week, extend a campaign that’s doing really well, etc. The options are endless when you’re proactive and not reactive with your online presence.
Time is one of the most valuable forms of currency today. Dedicating an amount of time to social media every few weeks to be better off in the month to come is worth the time saved in the long haul.